Strategic Business Planning
We recommend that the strategic business plan be seen as the necessary and most essential first step in enterprise development process. The focus should be on the enterprise improvement process rather than the strategic business plan document itself. While the document will be important in maintaining the process it is the process that brings about the benefits not the document itself.
A document that is not acted upon wastes everybody’s time and money!
Equally it is core to the process that the outcomes are owned, to a maximum degree, within the organization as this greatly increases the likelihood that the strategies and actions will be acted upon.
Our methodology has been developed with these factors in mind and we see that our role will be one of facilitation – We are not here to tell you what the business should do but to give you a process by which you can determine this direction.
To us this is a most important statement to understand.
A true facilitation process is more efficient and effective in bringing about enterprise improvement, we will provide the guidance but you will develop the plan
Now
Where are we now? What is happening internally? What is happening externally? What therefore are the issues we need to address as a business?
Where
Where does the business want to position itself for the future? Where does it need to be?
How
What is the best way of filling the gap between the now and the where? How do we achieve the outcomes specified in the where?
While this, at first glance, seems fairly basic the process of change and improvement takes time and there are very specific stages in the
process as can be seen by reference to the procedure area of this proposal.
The key stages in the process are:
The strategic business planning workshop; workshop is designed for business owners, managers and key stakeholders to develop a clear understanding of where a business is heading and how it will get there. It consists of a series of meeting which will provide guidance in the key steps of strategic business planning and covers areas such as:-
- Discovering Your Primary AimCreating The Vision of Your BusinessMagic Wand (The “Where”)Creating Your Sustainable Competitive AdvantageStrategic SWOT AnalysesOne Page Business PlanIntroductory Marketing Issues
Upon completion of the workshop, you will have all of the tools necessary to develop your own one page business plan.
Using the skills from this workshop, your business plan will always represent an up-to- date version of the key factors that impact on your business.
The workshops will be conducted face to face, which uses both generic and business specific examples. Much of the material generated can be utilized immediately in your own strategic business plan.
Development Cycle
Upon completion of the workshop, you will need further assistance with your strategic business plan, Certum will facilitate individual planning sessions. Individual planning sessions may be required in the areas of
- • Sales & Marketing• Finance & Taxation• Human Resources• Operations• Capital Raising• One page Business Plan.
These additional planning workshops usually are covered over a 12-week planning cycle, and incorporate team members as appropriate.
Ongoing
After the development cycle, new issues are addressed and form part of the ‘live business plan’. This becomes the way that the strategic issues are addressed from this point onwards. It’s an ongoing process which management overseas and controls.
Certum will facilitate a quarterly review of the strategic business plan if necessary, which includes an action report against the strategic business plan, and prioritising any remaining issues
01.
Preparation of Business Plans, Cash Flow Forecasts and Profit Projections
02.
Assistance with your Marketing including your Branding, Corporate Brochure or Business Launch
03.
Recession Survival Strategies
03.
Advice regarding Employee Relations and Workplace Laws