Get the Force for Good Book

Harvee Pene

"When we do things just 1% better every day, that compounds to becoming 37 TIMES better by the end of just one year ...What if we, the top 1%, in our pursuit to be 1% better everyday, each just gave 1%? Not only could we, it's happening right now in hundreds of Accounting firm around the world. Life Changing Accountants proudly T.I.P. 1% of their Time, Income or Profits, for good. This book will show you how and why you can do even more good too."

It’s no longer good enough to have a good product, or make good money, or have good intentions. The businesses that succeed in coming years will be the ones that do good, not just the ones that are good.

Force for Good is a practical and interactive step-by-step book containing everything you need to make your business more rewarding for everyone it touches. More rewarding for you and your family. More rewarding for your team, their families, your customers, your prospective customers and your community. And more rewarding for our world as a whole. That’s because it gives you everything you need to become a Business for Good. Everything you need to have a more profoundly positive effect on the world than you ever dared to imagine. Everything you need to RISE.

Congratulations! You've won ... the lottery of life.

The President of the International Chamber of Commerce (serving 40 Million Businesses globally) and widely recognised architect of The Global Goals, Paul Polman, recently commented that those of us in the ‘developed’ world are the 1% of humanity who have ‘won the birth lottery’.

“We had water, toilets, food, health care and so on. The other 99% did not.”

And yet, we’re all connected.

So that gives us a clear responsibility not to simply leave a legacy but to live it each and every day and to share our luck we had in winning that birth lottery.

That is exactly how we create a better world …… for ALL of us.

Introducing ... The Global Goals.

In 2015, world leaders agreed to 17 Global Goals (officially known as the Sustainable Development Goals or SDGs). It’s now five years on, and we have more work than ever to do. These goals have the power to create a better world by 2030, by ending poverty, fighting inequality and addressing the urgency of climate change. Guided by the goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone.

Goal 1 – No Poverty

Goal 2 – Zero Hunger

Goal 3 – Good Health and Well-being

Goal 4 – Quality Education

Goal 5 – Gender Equality

Goal 6 – Clean Water and Sanitation

Goal 7 – Affordable and Clean Energy

Goal 8 – Decent Work and Economic Growth

Goal 9 – Industry Innovation and Infrastructure

Goal 10 – Reduced Inequality

Goal 11 – Sustainable Cities and Communities

Goal 12 – Responsible Consumption and Production

Goal 13 – Climate Action

Goal 14 – Life Below Water

Goal 15 – Life on Land

Goal 16 – Peace, Justice and Strong Institutions

Goal 17 – Partnerships for the Goals


As Accountants, we’re saddened by the fact that even today, almost 1 Billion people still live in extreme poverty.

And so we’ve been crunching the numbers … to see what it will take to bring that number down to zero.

Did you know that earning just $50,000 profit per year in a business puts you in the top 1% of the world’s population?

So what if instead of giving a lot, later …

… we could each give a little, now?

As Life Changing Accountants we realise that we are lucky to belong to the 1% of humanity who have effectively won the lottery of life.

And that’s why we, with joy, Tip 1% of our Time, Income or Profits (T.I.P.) for good.

And we inspire our clients to Tip 1% as well.

We do this SO THAT alongside the hundreds of other Life Changing Accountants globally, together we can –

Give one billion days of Life Changing help to families in need to end extreme poverty by 2030.

You see, the truth is – businesses who do good, do better.

So if you want –

1. Your business to be more profitable
2. Your employees to be more engaged and
3. Your brand to be more valuable

all while making a real difference in this world, you can.

By tipping just 1%.

Hi! I'm David Cooper

As members of Life Changing Accountants, we’ve made a public commitment to be driven by one thing:


An impact on the businesses and lives of our clients, and together with them an impact in our communities and our world. 

Our commitment, not surprisingly, is a total commitment to stand by the results that we create for our clients where –

R is for … Greater Revenues

E is for … Improved Equity

S is for … Surplus Profits

U is for … Supporting the UN Global Goals

L is for … Reduced Liabilities

T is for … Proactive Tax Savings

S is for … Scaling Cashflow

SO THAT we can proactively help our small business clients reach ‘THE R.E.S.U.L.T.S. BHAG aka Big Hairy Audacious Goal’ –

  • Doing 4 Days a Week
  • Working 40 Weeks a Year
  • Pulling 400K Profit p.a.
  • Building 4M in Wealth
  • Lasting 4 Generations

That is why I am happy to present to you the '101 Strategies for Business Owners' R.E.S.U.L.T.S. books​

“I proudly belong to Life Changing Accountants, a group of 101 like-minded Accounting Firms who have each contributed to these books.

We chose collaboration over competition SO THAT we can each make more of an impact in our clients lives.

This is why you’ll see a number of books with this same title, written in collaboration with my colleagues of the same heart. 101 Life Changing Strategies by 101 Life Changing Accountants.


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